Search Engine Optimisation (SEO)
SEO as it is commonly known, means analysing and modifying your website for searches by potential customers. This would then enable search engines to index it correctly. And how does a search engine index your site? Well Google for example has what is known as a ’Googlebot’. This web crawling robot searches for web pages and passes it on to Google’s Indexer. If your website is very advanced with the use of flash, java-script and images, then it’s very hard for a web crawling robot such as Googlebot to index your site. And if your site cannot be indexed, then your site will not be found. The only people who would find your site, would be friends and family, because you would have told them about it! Not very good for your sales, particularly if you’ve spent a lot of time and effort creating the website.
Once your site is indexed, the next step is for Google to decide how important your website is by way of PageRank. This is worked out by seeing how many links link back to your website. The more links you have to your website, determines how high up the PageRank your website will be.
Pay Per Click
This is simply a way of buying your way to the top of the search engines results pages for keywords or phrases relevant ot your business. This is very competitive, as advertisers bid against each other to be the top search result on particular keywords or keyword phrases. These phrases are what the prospective customer will type in the search box. If s/he is interested in working from home online, there are various phrases that s/he may type in. For example, ’starting an online business,’ ‘business from home’, making money from home’, etc. There are some keywords that are so common amongst advertisers, that it pushes the price for the keyword up. You the advertiser is charged whenever a prospective customer clicks on a search result. There are various keyword tools on the market that would enable you to find the highest and lowest keywords. (to be reviewed on 1st homebase.mom).
You can even opt for a fixed price. This is dependant on the type of advertising campaign you have decided to go for.
Leave a Reply